An Introduction to Qualitative Data Analysis – Virtual Workshop
Johnny Saldaña, Arizona State University’s School of Film, Dance, and Theatre
Hosted by The Qualitative Report at Nova Southeastern University (Virtual)
Wednesday, October 25, 2023
10:00 AM – 5:00 PM Eastern USA Time (1 Hour Lunch Break)
(Enrollment is limited)
Johnny Saldaña Biography
Johnny Saldaña is Professor Emeritus from Arizona State University’s School of Film, Dance, and Theatre. He is the author of Longitudinal Qualitative Research: Analyzing Change through Time, Fundamentals of Qualitative Research, The Coding Manual for Qualitative Researchers, Thinking Qualitatively: Methods of Mind, Ethnotheatre: Research from Page to Stage, Writing Qualitatively: The Selected Works of Johnny Saldaña, co-author with the late Miles and Huberman for Qualitative Data Analysis: A Methods Sourcebook, and co-author with Matt Omasta for Qualitative Research: Analyzing Life. His forthcoming 2024 title from Sage Publishing is Developing Theory Through Qualitative Inquiry. Saldaña’s qualitative methods works have been cited and referenced in more than 35,000 research studies conducted in over 135 countries.
The purpose of this workshop is to survey how narrative data can be inductively analyzed through different methods from the canon of qualitative inquiry heuristics.
Three approaches to the analysis of interview, social media, and survey data will be demonstrated, and participants will explore each of these methods with authentic data sets. The first method is coding and categorizing; the second is thematic analysis; and the third is the development of assertions and propositions. Additional workshop topics include constructing diagrams and matrices, analytic memos, and analytic writing.
Workshop content and participatory exercises are designed to provide participants with a sampling of analytic approaches to non-numeric data. These approaches can be utilized with written and oral empirical materials for research, practice, and professional development. The workshop is targeted to graduate students and novices to qualitative research.
Workshop content is derived from Saldaña & Omasta’s Qualitative Research: Analyzing Life (2nd edition, 2022, Sage Publishing) and Saldaña’s The Coding Manual for Qualitative Researchers (4th edition, 2021, Sage Publishing).